The name “Vreds” is an homage to Anna’s grandparents and the small-town Main Street store that bore their name. Our advisory equips many families in their philanthropy, and our name reflects the values of excellence and community that we share with the philanthropic families we empower.

‘Vreds’ (Verb) from ‘Vrida’ (Old Norse): to change the direction of.

Anna Bobb

anna bobb


Anna Bobb is a philanthropic and strategic advisor based in the nation’s capital. She helps individual philanthropists and foundations drive real-world change by crafting the relationships and insights necessary to turn research into practice.

She brings 20-plus years of experience creating high-impact initiatives and coalitions across philanthropy, government, leading health systems, corporations, unions, and the nonprofit sector.

Anna’s early perspective was shaped by her time at Johns Hopkins Medicine, where she advised subsidiaries and departments from the health system’s primary care group to its international practice. She also built coalitions with Fortune 500 employers, insurers, and health non-profits for national health quality and policy initiatives. She later developed commercialization and innovation initiatives with leading scientists, FDA experts, and philanthropists.

More recently, Anna developed and led a novel program identifying health opportunities for philanthropists at The Philanthropy Roundtable. Prior to that, she helped develop a philanthropic fund providing full-tuition scholarships for children of victims of 9/11 and attacks on U.S. embassies. Additional areas of focus include poverty, mental health, social determinants, medical education, and the health workforce.

Anna earned her master’s in public health from Johns Hopkins University.

betsy fader


Betsy Fader is a New York City-based philanthropic advisor with 25-plus years of experience helping institutional, family, and corporate foundations with research, strategy, and grant-making. She specializes in advising new philanthropists, having worked with two multi-billion-dollar foundations from the start-up phase to maturity.

In her prior roles, Betsy served as vice president for programs at the Surdna Foundation; as director for strategic planning and new programs at the Helmsley Charitable Trust; and as chief program officer at the Doris Duke Charitable Foundation. Her work focuses on best practices in evaluation and learning, governance, and transparency, with deep experience in the areas of healthy child development, biomedical research, adolescent mental health, social justice, Islamic arts and culture, and more. Before her work in philanthropy, Betsy served as executive director of a national educational nonprofit focused on issues at the intersection of science, technology, and society.

Betsy has served on the Advisory Board for the Center for Effective Philanthropy and the Board of the Echoing Green Foundation.

Betsy earned a master’s in education and social policy from Harvard University.

Elizabeth Heetderks-Fong

elizabeth heetderks-fong


Elizabeth Heetderks-Fong is an experienced clinician, professor, and researcher focusing on health care value and impact maximization, health economics, and thoughtful use of big data.

As an ER nurse, she cared for many underinsured and uninsured people and families seeking care in a high-volume, under-staffed, urban emergency department at Columbia Presbyterian Hospital. She saw people in need at their most critically vulnerable moments, including medical emergencies and mental health crises. After becoming an Acute Care Nurse Practitioner, she worked as a hospitalist for Johns Hopkins, managing care from admission to discharge and organizing appropriate follow-up.

Elizabeth taught nursing and pharmacology to bachelors students, many of whom were first-generation, later-in-life, or GI-bill funded scholars. She currently teaches graduate students biostatistics and research design at the University of Maryland as an adjunct faculty member. 

Elizabeth was awarded her master’s degree in nursing from Columbia University and her PhD from the University of Maryland. 

jobi hasse


Jobi is based in Grand Rapids, MI and excels in executive support, administration of complex projects, community outreach, and event design and implementation.

In a prior role, Jobi worked in the White House in the Office of Science and Technology Policy. In that role, she managed calendars, worked with experts and academics to prepare for hearings, and coordinated events. She also worked as a project manager at Microsoft and in a secure environment at the Homeland Security Council. Jobi’s experience with events extends to voluntary initiatives like the Auction Committee for the Fred Hutchinson Cancer Research Center.

Jobi earned a bachelor’s degree in history from Hillsdale College.

Jobi Hasse
Tony Mayer

tony mayer


Tony Mayer is a philanthropic advisor based in Houston with expertise in the corporate, venture, and nonprofit sectors. He brings this rich background to his development of partnerships and evaluation of grant opportunities for philanthropists.

In a recent role with The Philanthropy Roundtable, he developed relationships with hundreds of leading philanthropists and foundations. He also built relationships with key employers, philanthropists, and faith communities for two different nonprofits specializing in workforce development and second-chance employment. His 10-year tenure in philanthropy and nonprofits follows a 30-year career in sales and business development, where he rose to managing director at Marsh. There he led teams in securing Fortune 1000 accounts and creating innovative products in New York, London, Washington D.C., and Houston.

Tony believes that the key to building trusted advisor relationships is to listen deeply and to provide accurate and valuable intelligence and information. He strives to find the “win” for all parties and is an experienced executive and leadership coach.

Tony graduated with a bachelor’s degree in history from Princeton University.